Pitch Deck

A pitch deck is a brief presentation, often created by using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.

What’s a perfect pitch deck?

Well, a perfect pitch deck doesn’t exist. It depends on to whom the deck is being presented. It’s actually the most important factor in shaping it. But one thing’s for sure! It has to content some key elements and it also has to be simple, and by simple I mean visual. The pitch deck must tell a story with graphics more than with a bunch of text.

Some experts recommend no more than 10 slides for a pitch deck presentation while others say 20 slides. It doesn’t make things any easier if you’re a newbie into this right?

What must a pitch deck include?

Perhaps there also are difference, from country to country, in what a pitch deck should include! I have listed  the main elements for your start up pitch deck and it’s  a sum up of average advice from various experts:  

About us
The problem
The solution
Market validation
Market Size
The product
Business model

I have made a pitch deck – 17 slides in total – which should cover all key elements. The presentation contains more text than I would insert into a “real” pitch deck but since there is no presenter explaining the content I decided to make it this way. I also use a fabricated case story to make the presentation more realistic and less boring .

If you’re dying to see the animated presentation please have a look at it here (Facebook)

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